Ambience: an ordinary quick service, short order place with drab chrome decor ***This is an airport location so take all this with a grain of salt

Ordering procedure: counter service (you place your order on an iPad menu screen, it prints out your receipt, and you pay after order pick-up)

Burger presentation: closed tin foil wrap inside a paper bag

Standard toppings: an unlimited choice of almost 20 toppings

Cheese situation: comes with the burger, your choice of cheese

Fries: regular style

Meal deal: fries and drink are an add-on to burger order

Meal price: $15-20

Other: build your own, completely automated ordering, digital menu screens

First location: Sanibel Island, Florida (a national chain, mostly out East)

Review: It’s not the worst thing in the world and it was better than I thought it would be. It was a nice, thick patty but it lacked much juiciness and flavor. The unlimited toppings and “big mouth-ness” are really all it has going for it.