Ambience: an unassuming, trendy bar/restaurant vibe with very nice, helpful staff

Ordering procedure: wait service (table or bar seating)

Burger presentation: bun top leaning askew with side of tomato vinaigrette, on platter

The Official Counter Burger: provolone, crispy onions, lettuce, mushroom, tomato

Cheese situation: different cheeses on different “expert builds” or a choice of one on the “build your own”

Fries: skinny style

Meal deal: fries can be added to burger order, drinks must be bought separately

Meal price: $15-20

Other: “build your own” by filling boxes on paper menu, fries in paper cone dish

First location: Santa Monica, California (an international chain, mostly in SoCal)

Review: The juices flowed but this big-mouth burger held together. A delicious and all around good experience where you get a lot of food for the price. You can build your own but they seem to know what they’re doing. Try an “expert build”.