Ambience: very welcoming and friendly staff in an upscale bar setting

Ordering procedure: wait service (table or bar seating)

Burger presentation: all put together on a platter, with a “U” branded into the bun

Umami Burger: parmesan crisp, shiitake mushroom, roasted tomato, caramelized onion, house ketchup

Cheese situation: different cheeses on different burger options

Fries: skinny style

Meal deal: fries can be added to burger order, drinks must be bought separately

Meal price: $15-20

Other: fries served with house ranch, ketchup, and horseradish dipping sauces

First location: Los Angeles, California (a national chain, mostly in major cities)

Review: Their signature offering essentially amounts to a pizza-flavored burger, and with it cooked medium rare was one of the juiciest I’ve ever had, with a spongy bun to soak it up. I will return to try another option.